We focus on fully understanding the needs and targets of the corporations by organizing meetings with all the stakeholders. By analyzing the user experience, we determine the requirements and the development points.
In the research phase, where the basic outputs that guide the design process are obtained, we conduct studies on how and in which aspects the relevant digital product can be developed in addition to the existing findings. In this process, while identifying the existing problems, we act according to our qualitative and quantitative research by being data-focused. In addition to the outputs we’ve obtained in various fields from user experience to behavioral analysis, from competitor and sector analysis to trend research, we also conduct one-on-one meetings with the relevant people in the sector.
In the analysis step, we present the data, which we’ve obtained during the research phase, to the stakeholders in the project along with the outputs such as information architecture, persona, journey maps, user flows and user scenarios.
We implement our solutions during the design phase, in line with the data we’ve obtained during the research and analysis processes. In addition to the visual design and user experience studies throughout the application and development processes, we also take part in the creation of design systems, if requested.
During the testing phase, we monitor user behavior, at every stage, with low-fi and hi-fi prototypes, usability studies and A/B tests. In this direction, we achieve fast and high quality results by ensuring that the control and approval mechanisms are operating dynamically.